branding

Ethical Fashion – What Does This Mean?

Ethical Fashion – What Does This Mean?

It always feels good to know a brand is ethical and sustainable, but what does that really mean- especially in an industry that has been historically so secretive? How do we know if ethical and sustainable practices are being met?

5 Questions to Answer When Creating Your Brand Identity

5 Questions to Answer When Creating Your Brand Identity

When creating a fashion brand, the first phase is PLANNING. One of the most important and first steps in planning is sometimes the hardest: defining your brand identity!