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HOW-TOS, TIPS, AND YOUR FASHION QUESTIONS ANSWERED BY US
As summer approaches in Michigan so does the buzz surrounding local craft fairs, art shows, and festivals! For a small business owner who may not have a brick and mortar location yet, these events can become great selling opportunities. Get ready to build your brand awareness, meet your customers in-person, and boost your sales! Being a vendor at a local event can grow your business within surrounding communities.
For the fashion industry, trade shows can serve as a place for brands to showcase their latest collections or products to buyers. Vice versa, it serves as a place for buyers to curate collections or products from wholesale fashion brands. Generally, trade shows involve business to business interaction for wholesale purposes. They are also a great place to find sourcing and manufacturing.
The most common assumption our incoming clients make is that they don’t need a consultation to successfully launch their products. We get it. A consultation, on the surface, may seem like a waste of time or money… You’d rather skip ahead and get a move on with your project. However, skipping a consultation may hurt you rather than benefit you! Here are some reasons we love the concept of a consultation and why you should reconsider booking one:
When launching a line, defining your brand identity is paramount.
Defining your brand identity includes your not only your look, your target customer, your retail price point, knowing your competitors (as well as what brands sit well alongside your brand), and what makes you unique, but also-are you selling wholesale or retail?
Ready to get your designs started? The first step in product development is finding the right fabric. That fabric can inspire an amazing design, help a sketched design meet your expectations, and hopefully price into your costing structure. Before you get started with your sourcing, there is some basic knowledge that is important to understand about sourcing types.
