retail

How A Michigan-Based Apparel Brand Is Approaching Mental Health

How A Michigan-Based Apparel Brand Is Approaching Mental Health

Jacqueline (Jacki) Wolverton, a Michigan resident, founded a 501(c)(3) organization called The Coddiewomple Fund at the beginning of 2022. At the end of each year, The Coddiewomple Fund will provide financial assistance to individuals or families who need assistance affording mental health therapy. The idea for the fund came from her own battle with mental health. Even with a full-time job and health insurance, Jacki and her family found it challenging to afford therapy. She soon realized she wasn’t alone.

Trade Shows May Be Your Brand’s Avenue to Growth

Trade Shows May Be Your Brand’s Avenue to Growth

For the fashion industry, trade shows can serve as a place for brands to showcase their latest collections or products to buyers. Vice versa, it serves as a place for buyers to curate collections or products from wholesale fashion brands. Generally, trade shows involve business to business interaction for wholesale purposes. They are also a great place to find sourcing and manufacturing.

Garment Costing

Garment Costing

When launching a line, defining your brand identity is paramount.
Defining your brand identity includes your not only your look, your target customer, your retail price point, knowing your competitors (as well as what brands sit well alongside your brand), and what makes you unique, but also-are you selling wholesale or retail?