OUR BLOG
HOW-TOS, TIPS, AND YOUR FASHION QUESTIONS ANSWERED BY US
For the fashion industry, trade shows can serve as a place for brands to showcase their latest collections or products to buyers. Vice versa, it serves as a place for buyers to curate collections or products from wholesale fashion brands. Generally, trade shows involve business to business interaction for wholesale purposes. They are also a great place to find sourcing and manufacturing.
When launching a line, defining your brand identity is paramount.
Defining your brand identity includes your not only your look, your target customer, your retail price point, knowing your competitors (as well as what brands sit well alongside your brand), and what makes you unique, but also-are you selling wholesale or retail?
