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HOW-TOS, TIPS, AND YOUR FASHION QUESTIONS ANSWERED BY US
We know it’s tempting to dive right into development, but in order to do well, one must plan well! And that means you will need to create a COSTING STRUCTURE for your brand. In other words, how much do you want your styles to sell for, and how do you break that down so you can budget your materials, labor, and other costs?
When launching a line, defining your brand identity is paramount.
Defining your brand identity includes your not only your look, your target customer, your retail price point, knowing your competitors (as well as what brands sit well alongside your brand), and what makes you unique, but also-are you selling wholesale or retail?
Ready to get your designs started? The first step in product development is finding the right fabric. That fabric can inspire an amazing design, help a sketched design meet your expectations, and hopefully price into your costing structure. Before you get started with your sourcing, there is some basic knowledge that is important to understand about sourcing types.
